Oriol.Design | Kind Design Lead – Design Leader, Design Manager, Design Mentor

Oriol Bedia
Portfolio ©2024

Contact

Reach out for work, collab, or mentoring: hola@oriol.design

Book intro

NEED KIND LEADERSHIP?

Find me elsewhere in the internet

Twitter

Substack

ADPList

Read.cv

Designed & developed with love from Barcelona

SUPPORTED WORLD-CLASS TEAMS

Oriol is

OPEN TO WORK

Design Leader – Crafting lovable products for 15+ years

Oriol is Design Leader –

Crafting lovable products for 15+ yrs.

Book intro

Let's connect

Services

Available full-time (CET) for permanent and freelance jobs

See work

I’m a product design leader with 15+ years experience leading start-ups and teams to scale sustainably.

I’m a product design leader with

15+ years experience leading start-ups and teams to scale sustainably.

As designer, I help start-ups with product-led growth to maximize outcomes. I also lead product teams to optimize UX and partner with org-wide stakeholders for innovation.

As manager, I help teams with kind leadership to help these thrive and grow, while I also lead design ops to amplify design impact at scale.

I’m mentoring on ADPList since '22, helping designers to land new jobs.

Gallup '24 report shows 77% of employees are disengaged, costing

$8.9 trillion global in GDP. Org wellness is a key advantage for start-ups.

Kind leaders help start-ups with a more human approach, based on: kindness, assertiveness, and inclusivity — proven to create benefits by attracting, growing and retaining talent.

Valuing people can change orgs and the world.

Why kind leadership

Gallup '24 report shows 77% of employees are disengaged, costing $8.9 trillion global in GDP. Org wellness is a key advantage for start-ups.

Kind leaders help start-ups with a more human approach, based on: kindness, assertiveness, and inclusivity — proven to create benefits by attracting, growing and retaining talent.

Valuing people can change orgs and the world.

Why kind leadership

Gallup '24 report shows 77% of employees are disengaged, costing $8.9 trillion global in GDP.

Org wellness is a key advantage for start-ups.

Kind leaders help start-ups with a more human approach, based on: kindness, assertiveness, and inclusivity — proven to create benefits by attracting, growing and retaining talent.

Valuing people can change orgs and the world.

Why kind leadership

Design Leader

15+

YEARS EXP.

START-UPS

Core skills as designer:

➀ UI & UX design

➁ Customer research

➂ Product strategy

➃ Product-led growth

➄ Workshop facilitation

Book intro

Design Leader

15+

YEARS EXP.

START-UPS

Core skills as designer:

➀ UI & UX design

➁ Customer research

➂ Product strategy

➃ Product-led growth

➄ Workshop facilitation

Book intro

Design Leader

15+

YEARS EXP.

START-UPS

Core skills as designer:

➀ UI & UX design

➁ Customer research

➂ Product strategy

➃ Product-led growth

➄ Workshop facilitation

Book intro

Design Leader

15+

YEARS EXP.

START-UPS

Core skills as designer:

➀ UI & UX design

➁ Customer research

➂ Product strategy

➃ Product-led growth

➄ Workshop facilitation

Book intro

Design Manager

‘23

CERTIFIED

TEAMS LEAD

Core skills as manager:

➀ People & team dev.

➁ Stakeholder alignment

➂ Design operations

➃ Frameworks & process

➄ Talent recruitment

Book intro

Design Manager

‘23

CERTIFIED

TEAMS LEAD

Core skills as manager:

➀ People & team dev.

➁ Stakeholder alignment

➂ Design operations

➃ Frameworks & process

➄ Talent recruitment

Book intro

Design Manager

‘23

CERTIFIED

TEAMS LEAD

Core skills as manager:

➀ People & team dev.

➁ Stakeholder alignment

➂ Design operations

➃ Frameworks & process

➄ Talent recruitment

Book intro

Design Manager

‘23

CERTIFIED

TEAMS LEAD

Core skills as manager:

➀ People & team dev.

➁ Stakeholder alignment

➂ Design operations

➃ Frameworks & process

➄ Talent recruitment

Book intro

Design Mentor

4.8

RATING

100+

SESSIONS

Core skills as mentor:

➀ Portfolio review

➁ Career & skills dev.

➂ Presentation review

➃ Interview preparation

➄ Design feedback

Book session

Design Mentor

4.8

RATING

100+

SESSIONS

Core skills as mentor:

➀ Portfolio review

➁ Career & skills dev.

➂ Presentation review

➃ Interview preparation

➄ Design feedback

Book session

Design Mentor

4.8

RATING

100+

SESSIONS

Core skills as mentor:

➀ Portfolio review

➁ Career & skills dev.

➂ Presentation review

➃ Interview preparation

➄ Design feedback

Book session

Design Mentor

4.8

RATING

100+

SESSIONS

Core skills as mentor:

➀ Portfolio review

➁ Career & skills dev.

➂ Presentation review

➃ Interview preparation

➄ Design feedback

Book session

Typeform is a no-code form builder for 50M. MAU
I led product teams to shape their enterprise product and launch security & collaboration features, helping acquire customers and grow ARR.

A no-code form builder for 50M. MAU
I lead multiple teams to shape their Enterprise product and launch security & collaboration features, helping acquire customers and grow ARR.

A no-code form builder for 50M. MAU
I lead multiple teams to shape their Enterprise product and launch security & collab features, helping acquire customers and grow ARR.

DESIGN LEADERSHIP

B2B

DESIGN LEADERSHIP

SAAS

UI&UX

STRATEGY

PLG

DESIGN LEADERSHIP

B2B

SAAS

UI&UX

STRATEGY

Typeform is a no-code form builder for 50M. MAU
I helped scale a design & research team from 5 to 15 by setting-up its culture and processes, which helped improve efficiency and engagement.

A no-code form builder for 50M. MAU
I helped scale a design & research team from 5 to 15 by setting-up its culture and processes, helping improve efficiency and engagement.

A no-code form builder for 50M. MAU
I helped scale a design & research team from 5 to 15 by setting its culture and processes, helping improve efficiency and engagement.

DESIGN MGMT.

1 → 10

TEAM DEV.

DESIGN OPS.

RECRUITMENT

DESIGN MGMT.

1 → 10

TEAM DEV.

RECRUITMENT

Zalando Lounge is a private fashion store for 10M. MAU
I led design & research omni-channel initiatives to redefine the CX through product-lead growth, which helped increase engagement and impacted GMV.

Zalando Lounge is a private fashion store for 10M. MAU.
I lead design & research omni-channel initiatives to redefine the CX through product-lead growth, helping increase engagement and impacted GMV.

A private fashion store for 10M. MAU
I lead design & research omni-channel initiatives to redefine the CX through product-lead growth, helping increase engagement and impacted GMV.

A private fashion store for 10M. MAU
I lead design & research initiatives to redefine the CX through product-lead growth, helping increase engagement and impacted GMV.

DESIGN LEADERSHIP

B2C

DESIGN LEADERSHIP

E-COMM.

UI&UX

RESEARCH

PLG

DESIGN LEADERSHIP

UI&UX

RESEARCH

ADPList is a global community of 20K+ mentors

I helped 100+ early to mid-level designers improve portfolios and prepare interviews, helping increase their skills and confidence to land new jobs.

A global community of 20K+ mentors
I helped 100+ early to mid-level designers improve portfolios and prepare interviews, helping increase their skills and confidence to land new jobs.

A global community of 20K+ mentors
I helped 100+ designers improve portfolios and interviews, helping increase their skills and confidence to land new jobs.

MENTORING

EDUCATION

MENTORING

CAREER & SKILLS DEV.

PORTFOLIO REVIEW

MENTORING

SKILLS DEV.

FOLIO REVIEW

Work

A sneak preview of selected projects between ‘20—’24

Request folio

Principles

LEAD KINDLY

I’m pretty direct, focusing on the most crucial topics to help people succeed. Kindness is key to create trustful bonds.

LEAD KINDLY

I’m pretty direct, focusing on the most crucial topics to help people succeed. Kindness is key to trustful bonds.

LEAD KINDLY

I’m pretty direct, focusing on the most crucial topics to help people succeed. Kindness is key to trustful bonds.

LEAD KINDLY

I’m pretty direct, focusing

on the crucial topics to help people succeed. Kindness is key to trustful bonds.

DRIVE CHANGE

I thrive in complexity, and progress through collaboration and iteration. Building confidence across teams and stakeholders.

DRIVE CHANGE

I thrive in complexity, and progress through collaboration and iteration. Building confidence across teams.

DRIVE CHANGE

I thrive in complexity, and progress through collaboration and iteration. Building confidence across teams.

DRIVE CHANGE

I thrive in complexity, and progress through collab and iteration. Building confidence across teams & stakeholders.

STEADY GROWTH

I lead start-ups and teams that scale with resilience over org change by honing: Toolsets, skillsets, and mindsets.

STEADY GROWTH

I lead start-ups and teams that scale with resilience over change by honing: Toolsets, skillsets, and mindsets.

STEADY GROWTH

I lead start-ups and teams that scale with resilience over change by honing: Toolsets, skillsets, and mindsets.

STEADY GROWTH

I lead start-ups and teams that scale with resilience over org change by honing:
Toolsets, skillsets, mindsets.

THINK BIGGER

I’m strategic elevating Design value by refining processes & methods at scale. Rooting Design at the core of organizations.

THINK BIGGER

I’m strategic elevating Design value by refining processes & methods at scale. Rooting Design at the core of orgs.

THINK BIGGER

I’m strategic elevating Design value by refining processes & methods at scale. Rooting Design at the core of orgs.

THINK BIGGER

I’m strategic elevating Design value by refining processes
& methods at scale. Rooting Design at the core of orgs.

DESIGN IMPACT

I’m pragmatic to focus Design efforts reducing costs and increasing revenue. Success aligns outcomes to metrics.

DESIGN IMPACT

I’m pragmatic to focus Design efforts reducing costs and increasing revenue. Success aligns outcomes to metrics.

DESIGN IMPACT

I’m pragmatic to focus Design efforts reducing costs and increasing revenue. Success aligns outcomes to metrics.

DESIGN IMPACT

I’m pragmatic to focus Design efforts reducing costs and increasing revenue. Success aligns outcomes to metrics.

PEOPLE CENTRED

I lead hands-on and shape inclusive teams that solve problems together. Engaged teams build better products.

PEOPLE CENTRED

I lead hands-on and shape inclusive teams that solve problems together. Engaged teams build better products.

PEOPLE CENTRED

I lead hands-on and shape inclusive teams that solve problems together. Engaged teams build better products.

PEOPLE CENTRED

I lead hands-on and shape inclusive teams that solve problems jointly. Engaged teams build better products.

About

Hey! I’m Oriol [uɾiˈɔl], a kind

design lead in Barcelona

Hey! I’m Oriol [uɾiˈɔl],

a kind design lead

based in Barcelona

Hey! I’m Oriol [uɾiˈɔl],

a kind design lead based in Barcelona

Let's connect

My approach prioritizes people over patriarchal patterns in Tech, creating more kind, assertive, and inclusive team dynamics.

With 15+ years of experience, I worked in-house and freelance at successful E-Comm and SaaS, becoming a leader driven by growth, grit, and grace.

I recently led product teams at Typeform to acquire enterprise customers and grow ARR, plus I helped scale the design team. Besides, I mentor on ADPList, and I certified in UX mgmt. (NN/g) and PLG (Growth.Design).

Off work, I write and talk on design, love music and drums, and relax seaside.

With 15+ years of experience, I worked in-house and freelance at successful E-Comm and SaaS, becoming a leader driven by growth, grit, and grace.

Off work, I write and talk on design, love music and drums, and relax seaside.

With 15+ years of experience, I worked in-house and freelance at successful E-Comm and SaaS, becoming a leader driven by growth, grit, and grace.

I recently led product teams at Typeform to acquire enterprise customers and grow ARR, plus I helped scale the design team. Besides,

I mentor on ADPList, and I certified in UX mgmt. (NN/g) and PLG (Growth.Design).

Off work, I write and talk on design, love music and drums, and relax seaside.

View resume

15Y+

Crafting products

15Y+

Crafting products

15Y+

Crafting products

15Y+

Crafting products

1 →

10

Scaling teams

1 →

10

Scaling teams

1 →

10

Scaling teams

1 →

10

Scaling teams

100+

Mentoring sessions

100+

Mentoring sessions

100+

Mentoring sessions

100+

Mentoring sessions

Elina Nilsson

📸

Elina Nilsson

📸

Elina Nilsson

📸

Elina Nilsson

📸

Certifications

ADPList.org | '23

Design Mentoring: 3000 Minutes

ADPList.org | '23

Design Mentoring: 3000 Min.

ADPList.org | '23

Design Mentoring: 3K Min.

ADPList.org | '23

Design Mentoring: 3000 Minutes

Nielsen Norman Group | '23

User Experience Management

Nielsen Norman Group | '23

User Experience Management

Nielsen Norman Group | '23

User Experience Mgmt.

Nielsen Norman Group | '23

User Experience Management

Growth.Design | '23

Product Psychology Master

Growth.Design | '23

Product Psychology Master

Growth.Design | '23

Product Psychology Master

Growth.Design | '23

Product Psychology Master

Interaction Design Foundation | '21

Accessibility: Design for All

Interaction Design Foundation | '21

Accessibility: Design for All

IxD Foundation | '21

Accessibility: Design for All

Nielsen Norman Group | '19

User Experience Research

Nielsen Norman Group | '19

User Experience Research

Nielsen Norman Group | '19

User Experience Research

Nielsen Norman Group | '19

User Experience Research

IxD Foundation | '21

Accessibility: Design for All

Design Sprint Academy | '17

Design Sprint Facilitator

Design Sprint Academy | '17

Design Sprint Facilitator

Design Sprint Academy | '17

Design Sprint Facilitator

Design Sprint Academy | '17

Design Sprint Facilitator

Speaking

Writing

Speaking

Writing

Garage de Ideas | February 2024

How Not to Be a Great Mentor

Watch talk

Garage de Ideas | February 2024

How Not to Be a Great Mentor

Watch talk

Garage de Ideas | February 2024

How Not to Be a Great Mentor

Watch talk

Garage de Ideas | February 2024

How Not to Be a Great Mentor

Watch talk

Fundament | May 2024

The Future of the Job Market in UX & PD

Read article

Fundament | May 2024

The Future of the Job Market in UX & PD

Read article

Fundament | May 2024

The Future of the Job Market in UX & PD

Read article

Research Labs Podcast | July 2023

E59: UX Research, Conducting Interviews

Watch talk

Research Labs Podcast | July 2023

E59: UX Research, Conducting Interviews

Watch talk

Research Labs Podcast | July 2023

E59: UX Research, Conducting Interviews

Watch talk

Research Labs Podcast | July 2023

E59: UX Research, Conducting Interviews

Watch talk

UX Collective | July 2019

How to Manage 1-on-1’s for Growth

Read article

UX Collective | July 2019

How to Manage 1-on-1’s for Growth

Read article

UX Collective | July 2019

How to Manage 1-on-1’s for Growth

Read article

Garage de Ideas | February 2024

How Not to Be a Great Mentor

Watch talk

Garage de Ideas | February 2024

How Not to Be a Great Mentor

Watch talk

Fundament | May 2024

The Future of the Job Market in UX & PD

Read article

Fundament | May 2024

The Future of the Job Market in UX & PD

Read article

UX Collective | July 2019

How to Manage 1-on-1’s for Growth

Read article

UX Collective | July 2019

How to Manage 1-on-1’s for Growth

Read article

Testimonials

Oriol is undeniably one of the most talented product designers I’ve had the pleasure of sharing a team with. He’s also a confident leader, as I witnessed him working on complex end-to-end journeys that involved alignment between cross-teams and multiple stakeholders.

Denise Ene

Senior Product Designer @ Typeform

Oriol is a highly professional and talented designer. While working at Typeform, he earned my abiding trust, and was well respected for his integrity and work ethic by colleagues. I’d recommend him, without reservation, to any design organization looking for A players.

Chad Bonner

Director of Product Mgmt. @ Typeform

Oriol is driven by a deep user centricity, his concepts and design is based on true user needs and problems. At the same time, he is able to quickly execute high quality designs. I appreciated his openness and honesty, which made him a great addition to the team.

Marlene Rosner

Director of User Experience @ GetYourGuide

Denise Ene

Senior Product Designer @ Typeform

Chad Bonner

Director of Product Mgmt. @ Typeform

Marlene Rosner

Director of User Experience @ GetYourGuide

Denise Ene

Senior Product Designer @ Typeform

Chad Bonner

Director of Product Mgmt. @ Typeform

Marlene Rosner

Director of User Experience @ GetYourGuide

Chad Bonner

Director of Product Mgmt. @ Typeform

Oriol proved himself to be an invaluable senior member, helping lead projects around engagement and discovery, and generally improving the quality and toolset of the design team. He managed complex stakeholder relationships, overall he’d be an asset to any team.

Brian Yeung

Director of Product Design @ Zalando

Denise Ene

Senior Product Designer @ Typeform

Oriol has been a great addition to the Zalando Lounge team and has contributed so much to the evolution of our product. Not only this, he has improved our processes of the product development cycle. Oriol makes things happen, and I honestly learned a lot from him!

Marco Forini

Principal Product Manager @ Zalando

Brian Yeung

Director of Product Design @ Zalando

I had the pleasure to work with Oriol on a big project, during which he helped in the product foundations. He brought organisation in our workflow, showing a structured approach to UX challenges. If you need an experienced designer, I can only recommend him.

Riccardo Mongelluzzo

Director of Design @ Designit

Marco Forini

Principal Product Manager @ Zalando

Brian Yeung

Director of Product Design @ Zalando

Riccardo Mongelluzzo

Director of Design @ Designit

Marco Forini

Principal Product Manager @ Zalando

Brian Yeung

Director of Product Design @ Zalando

Riccardo Mongelluzzo

Director of Design @ Designit

Marco Forini

Principal Product Manager @ Zalando

Marlene Rosner

Director of UX @ GetYourGuide

Riccardo Mongelluzzo

Director of Design @ Designit

NEED KIND LEADERSHIP?

NEED KIND LEADERSHIP?

KIND DESiGN LEAD

KIND DESiGN LEAD

KIND DESiGN LEAD

KIND DESiGN

LEAD FOR

FOR MID STAGE

FOR MID STAGE

FOR MID STAGE

MID STAGE

START-UPS

START-UPS

START-UPS

START-UPS

Design Leader

Design Leader

Design Leader

Design Leader

Design Manager

Design Manager

Design Manager

Design Manager

Design Mentor

Design Mentor

Design Mentor

Design Mentor

15Y+

15Y+

15Y+

15Y+

1

→

10

1

→

10

1

→

10

1

→

10

100+

100+

100+

100+